Kimputer's Weblog

Jumping in on Pringles’ success as of lately, Lays tries to copy almost all the details with slight modifications. First is of course, the chip itself. Having the same rounded curve so they stack up nicely. Then there’s the flavour, nothing special there either (regular, paprika, cheese-onion). The design of the can is probably for extra convenience (curved outward), as if to hold the chips when you slightly tilt the can. That might be handy indeed, but the plastic used for this new design is thin, and won’t protect the potato chips under pressure.
Finally, the texture is the first thing you really notice. While it is crispy, it’s much more dense than Pringles, making it harder to chew on. For this alone, I can assure you it won’t be as addictive as Pringles (maybe a good thing, for the weight watchers among you). Pringles have this magical crispy and light texture where it seems it’s almost melting inside your mouth, and it seems this is a mystery not uncovered yet by their competitors.
In the end, it’s not bad, but it ain’t perfect either.7½.

This entry was has posted on Saturday, May 14th, 2005 at 22:55 and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.