Innovative eh ?
Nivea is heading a full blown ad-campaign aiming at men. Their Nivea for Men: Summer Look is filed under Innovations, so click on this link and take a look.
Hell, for all you men, I urge you to click further, and request a free sample.
Next time I see you, and you’re somewhere on day 4 or 5, I can laugh out loud right in your face (with an optional rolling on the floor).